John Wilson

In the paper

• The buy · The buy Expansion multiplied what the shop had not yet fixed
• The books · The books Five questions before you add another trade

On the tape

• Only move into another trade or market when you can answer a few important questions: > Can we predictably generate enough leads to support the existing operation? > Do we know our CAC and acceptable acquisition cost by channel? > Is our current market actually saturated, or have we stopped finding ways to grow within it? > Do we have the people and systems to handle more demand without the owner becoming the bottleneck? > Can our marketing operation support another set of campaigns, budgets and performance targets?

  2026-08-19 · The books · on this paper

• We hit $3.5M and assumed we’d outgrown our market. So we: - Opened a satellite location. It flopped. - Added plumbing. Lost $300K in year one. - Spent $200K on billboards. Was the market the problem? Nope. Our marketing engine was. Expansion multiplies whatever you haven’t fixed.

  2026-08-18 · Shop floor · on this paper

On video

• Owned & Operated — sales system that doubled average ticket

  Employees + customers + growth on the shop floor. Wilson + Carr. Public YouTube pointer.

• Owned & Operated — the home-services desk

  Standing analog show. Channel home so you can see the account and binge public episodes. Not a scrape.

Same lane