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The paper prints war stories, the standing six, and the split between
msj.live and msj.live. Not a tweet timeline.
Sourced pieces point at public posts already on the tape. Directory copy is EXAMPLE DATA. No invented numbers.
- Shop floor · sourced Amazon mattress, months of back pain, a King under $1,000
A customer came off a marketplace bed. Hancock sold the upgrade she needed, not the one the algorithm wanted to ship.
- Directory · EXAMPLE DATA Directory is a section of the paper
Shops, crews, towns. Every listing on this edition is labeled EXAMPLE DATA until a live operator replaces it.
- The buy · sourced Expansion multiplied what the shop had not yet fixed
John Wilson’s public tape from a $3.5 million home-services company: a satellite flopped, plumbing lost money, billboards burned cash. The market was not the problem.
- The books · sourced Five questions before you add another trade
Wilson’s public checklist: leads, CAC, saturation, people, marketing ops. Growth is a test, not a mood.
- Tape · sourced Quoted $11,399. Walked out at $4,439.
Nick Hancock’s floor math: a customer came in with a big-box number. The mattress guy questioning cut the ticket by $6,960 and added two pillows.
- The Handoff · sourced · lead The $2.1m buy that ended in personal bankruptcy
Dan Burnside paid under 3x for an HVAC shop throwing off $800k of SDE. The day after close, the questions started. It was a harbinger.
- Coverage · sourced The paper is the product.
Main Street Journal Live publishes at msj.live. Hard news, hard facts, the miss not the dunk. Not a For You feed.
- The buy · sourced The standing six, and who is not on it
Mattress Guy, Jack Carr HVAC, Owned and Operated, Acquiring Minds, Lenahan, Laughridge. Nick Huber stays off this list on purpose.
- The crew · sourced They sell whatever they want. He sells whatever you need.
How a Main Street mattress shop says it competes with Mattress Firm, Ashley, and every online bed company.
- The Handoff · sourced Thirty-five employees waited for the new owner's Day One speech. He didn't show.
Peter deBaptiste bought a big technical plumbing shop with two master-plumber sellers working 100-hour weeks. Then he missed his own introduction to the team.